About Melissa Agnes

Melissa Agnes, president of Melissa Agnes Crisis Management, is a specialist in social media crises and online reputation management.

From evaluating the risk that social media and the Internet present to your organization, to developing a comprehensive social media and online crisis management and communications plan, Melissa offers an array of well-rounded services enabling organizations to empower themselves and their team when it comes to the prevention, detection and management of online crisis situations.

Melissa writes a daily blog on the subject of online crisis management and invites you to connect with her on Twitter and Linkedin.

Author Archive | Melissa Agnes

Reddit: The Source of Many Social Media Crises and Issues

It’s not for nothing that Reddit calls itself “the front page of the internet“. Don’t let the dated look fool you. Founded in 2005, Reddit has since grown to be a substantial source of news with a powerful online community that has proven to have quite an impact when used against or for a brand, [...]

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4 Ways to Handle Negative Online Reviews Against Your Brand

I was recently asked the following question on Linkedin: What’s your general view about what companies should do if they feel they are being unfairly maligned on Yelp? Same for doctors being unfairly maligned on medical sites? This is a great question since so many brands and professionals have been experiencing these types of maliciously-intentioned [...]

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5 Must-Do’s When Leveraging Twitter in a Crisis

Gerald Baron recently wrote: “If you do nothing else in a major event other than providing near continuous tweets about what you know and what you don’t know, in 140 character bites, you will still be the communication champ. “ And how right he was in saying so! From the Boston Marathon Bombings, to The Atlanta Public [...]

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Weekly Roundup of Awesome Links: Week of May 13 2013

Happy Friday! As usual, here are some links worth your attention from this past week. Have an awesome weekend! From the Melissa Agnes Crisis Management blog: Now Illegal in 3 More States: Employers Cannot Request Passwords to Employee Social Media Accounts Cyberbullying: Monitoring Tools and Tips for Parents 9 Ways To Make Sure Your Brand [...]

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Update on Rona’s Huge Customer Care Fail

Many of you have sent me warm wishes and requests for an update after my debacle with the Canadian hardware store, Rona. First, let me begin by saying that all of your well-wishes and concerns were touching and deeply appreciated, thank you! Along with the follow-up I’ve promised you, I have a few additional points [...]

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9 Ways To Make Sure Your Brand Becomes the Laughing-Stock of the Internet

Last week, a restaurant called Amy’s Baking Company aired on an episode of Kitchen Nightmares with the awesome Gordon Ramsey. Apparently Amy’s attitude on the show was so distasteful that Ramsey actually gave up on her and helping her restaurant – something he doesn’t do often. After it aired, Amy’s Facebook page was slammed with nasty comment [...]

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Cyberbullying: Monitoring Tools and Tips for Parents

As you know, Cyberbullying is a huge online issue these days for kids and teens especially, and every once in a while, I like to shed some light on the issue and provide teachers, schools and parents with resources and tips for being aware and seeking helpful advice and guidance, in order to help and [...]

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Weekly Roundup of Awesome Links: Week of May 6 2013

Here in Montreal it’s gone from winter to summer, almost overnight – and I’m soaking up the beautiful weather, doing much of my work from the great outdoors! I hope the spring spirit is filling your days and making them a little brighter as well! As usual, below you’ll find some worth-while articles you may [...]

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Australian Social Media Study: Business Adoption of Social Media Outpaces Consumer Demand

With approximately one fourth of my fabulous readers being Australian based, I thought you would find the results of a research titled “Business Adoption of Social Media Outpaces Consumer Demand“, by the research firm Fifth Quadrant, to be of high interest. The following are some stats taken from the study: 70% of Australian organisations now [...]

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Rona’s HUGE Customer Care Fail and Lessons for Smarter Brands

As you know, my line of work calls for me to help a lot of brand under attack or facing crises online. As you also know, I have a clear mission through this blog to help brands protect and prepare themselves from the many risks that threaten their company’s reputation. For that reason, it is a [...]

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