The year is off to a great start book-wise! My first book of 2013 was Brad Phillips’s, a.k.a. Mr Media Training’s, book titled The Media Training Bible - and let me begin by saying that I couldn’t put this book down! Like his blog, Brad’s book is informative, easy to digest and jam-packed with media training tips that you normally only get by hiring a pro, such as himself.
As it promises on the cover, The Media Training Bible is complete with “101 Things You Absolutely, Positively Need to Know Before Your Next Interview”, including sections and lessons on everything from: developing your brand’s key message points and message supports, what to wear, where to look, how to answer the tough questions, what your body language tells your audience, the different types of media formats and how to prepare and handle each one, and – you guessed it – a complete and thorough section on handling the different types of media in a crisis.
A compelling read that makes you feel as though you have your own, personal media trainer in your pocket – or on your shelf. This book teaches you everything you need to know about handling the media and shining your brand in the most positive of lights, in and out of a crisis, when you’re ‘on the record’ – and off, as Brad forewarns!
Who should read The Media Training Bible?
This is a book that you’ll want your spokespersons to have on-hand before each interview, just as you’ll want every one of your front-line employees and executives to read. As Brad points out in lesson #84: everybody should be trained to handle the media in a crisis, from your receptionist to your security guard to the spouses of your executives.
My advice is to read Brad’s book and then to keep it handy and ready to go. The next time a reporter or blogger calls you for an interview, you’ll want to skim through the lessons within The Media Training Bible for a refresher on everything from preparing for the interview to delivering your memorable message points on target, and more.
Bottom line: Put The Media Training Bible on your list of “must reads” for 2013!
* Full disclosure: all links to purchase The Media Training Bible are affiliate links.