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Social Media Crisis Blog by Melissa Agnes
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Editor’s Note: The following is an important update, by the wonderful Judith Delaney, on the three new states who have recently passed laws making it illegal for companies to request social media passwords from employees. Back in January of this year, Melissa and I both published a blog post informing you that the states of California, [...]
What do you do when you finish creating or updating your social media crisis plan? (and please don’t tell me you don’t have one yet!) Do you say “phew, it’s done!” and file it away for a rainy day? If so, you’re leaving yourself – and your company – open to a whole bunch of [...]
We’ve discussed why your entire team needs to be prepared and trained to handle the media in a crisis, even if only on a basic level. Though most people, when referring to media training, naturally think traditional media. But what about the Tweets that a reporter might “innocently” tweet out to your receptionist? What if [...]
Today’s Q&A Monday answers reader Charlie’s question: “During an incident can you forbid your staff to use social media to comment on the incident, even if it is their own twitter or Facebook and they are only open to their friends?” First, let me begin by saying that I’m not a fan of the word [...]
Applebee’s found themselves in a lot of social media heat last week when a waitress posted the below picture to Reddit (Note: the original picture posted showed the customer’s full, readable signature): Picture credit: reddit.com However, the heat didn’t come down upon Applebee’s until the Pastor, who was embarrassed by the fact that her words [...]
Editor’s Note: Last week, when reviewing his awesome new book, The Media Training Bible, I mentioned the excellent point Brad Phillips makes about everybody needing to be trained to handle the media in a crisis, from your receptionist to your security guard to the spouses of your executives. I thought it important to elaborate on [...]
Judith Delaney, Business and Legal Strategist, has a blog that I’ve recently discovered and love, called jahmd: Minimizing Social Media Legal Risk. Last week, by means of her blog, Judith brought something to my attention that I’ve been waiting to see come into play for a while now. Last year I wrote about an issue that [...]
2012 saw a decline in trust for CEOs, while the trust in front-line employees sky-rocketed. This makes sense since the front-line employees are those who interact and engage with a company’s clients, prospective clients, fans and followers on a regular basis. Unless CEOs begin to take the social reins and learn to position themselves as [...]
It’s important to have a list of “Do’s” within your social media policy and your social media crisis plan. It’s equally important to have a list of “Do NOTs”. Why? Because often, listing the “Do NOTs” is much more direct and to the point than listing the Do’s – and when we’re talking about the [...]
Today I’d like to ask you a question. You know, make you think a little! The question is… If somebody – and it can be anybody within any area of your staff and team members – detects the red flags of a social media crisis, do they instantly know what to do and who to [...]