Melissa Agnes Crisis Management - Online Crisis Management Firm
Social Media Crisis Blog by Melissa Agnes
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Search engine optimization (SEO) is a great and tricky thing that we often hear about, though not many of us really, truly understand. And that’s OK because it’s tricky, complex and with the frequency in which technology and algorithms change, SEO is an ever-changing evolution. What we do know, however, is that it’s needed for our [...]
Once a social media crisis presents itself, or has the potential of presenting itself, hopefully you’ll be made aware of its presence within minimal time (this requires an active monitoring system), and will have undergone some form of preparation and training in order to know if, when and how to respond and react properly. From [...]
As infographics are a great, catchy way to relay information and data, I periodically like to roundup the most recent ones that myself and my readers, fans and followers have really enjoyed. That said, here are 3 social media crisis management-related infographics you won’t want to miss: Social Media: A Corporate Reputation Blind Spot for [...]
I came across the following infographic yesterday and found it quite interesting. I suppose the biggest thing I took away from it is the revelation of how the majority of smaller brands are not paying attention to online threats against their company or organization. As I want to continue to see social media crisis management [...]
Recently, I’ve been posting more and more videos and blog posts about Internet defamation, as it’s a hot topic that many individuals and brands seem to be facing more and more of online. Here’s another video with Whitney C. Gibson, Internet defamation attorney, Chris Anderson, cyber-investigator, and myself discussing what Internet defamation is, what red [...]
Editor’s note: This Q&A Monday post answers a question posed by reader, Lisa Frizzell: How can social media be used to manage organized attacks from opponents? Being attacked by opponents with campaigns on social media that go – or have the potential of going – viral is a fear that many brands share in common. Especially [...]
Internet defamation is a serious issue that brands and individuals are beginning to face, more and more, online. The following is a 20 minute video with myself, Whitney C. Gibson, an Internet defamation attorney, and Chris Anderson, a cyber-investigator, where we discuss the different options available to you when faced with online defamation. Internet Defamation: [...]
Editor’s Note: The following is a guest post by Ashley Verrill, a market analyst with Software Advice, on a study she recently did evaluating different companies’ customer service efforts on Twitter – and the lessons she learned and wants to share with you. In today’s Yelp and social media-saturated world, online reputation management is paramount to success. [...]
I talk a lot about trust on this blog. Building trust with your clients and market, how CEOs should be putting “going social” on their list of to-do’s for 2013, and a whole bunch of other trust-related topics that involve helping you better build and protect your brand’s reputation. Well, I’ve got good news! According [...]
Editor’s Note: Last week, when reviewing his awesome new book, The Media Training Bible, I mentioned the excellent point Brad Phillips makes about everybody needing to be trained to handle the media in a crisis, from your receptionist to your security guard to the spouses of your executives. I thought it important to elaborate on [...]