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The 5 Conundrums Of (Online) Media Relations

Editor’s Note: The following is a short excerpt from Jonathan Bernstein’s “Keeping the Wolves at Bay” Media Training guide. Remembering these sometimes-frustrating realities will help keep you out of trouble with inquiring minds that want to know. These don’t describe the interaction with all reporters, but you’re still safer if you assume they’re true every [...]

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Why Your Crisis Communications Plan Needs to be SOCIAL

Editor’s Note: The following was written by Patrice Cloutier, a specialist in emergency information and crisis communications, emergency management and business continuity. This post originally appeared on Patrice’s blog – which is totally worth checking out by the way! S for strategic O for operational C for collaborative I for informative A for adaptable L for [...]

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To CEO or Not to CEO? Crisis Communication in Action

Editor’s Note: The following is a guest post by Jane Jordan-Meier, author and CEO & president of The Media Skills Academy. If you enjoy learning about this very important topic, don’t forget to check out and register for an invaluable webinar series Jane is hosting starting April 17th. Click here for more information. The CEO is [...]

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Awesome Tool Reviewed: Buffer App (Free and Paid Tool)

Buffer is a tool that, honestly, I couldn’t live without! It helps me share all the great content that I consume each morning over the course of the day, and by doing so, it helps me keep my online presence going even when I’m neck-deep in client work (and even on the weekends when I [...]

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The Repercussions of Deleting Your Crisis Communications Post-Crisis

Have you ever heard the following expression? “What happens in Vegas stays on the Internet” Well, it doesn’t just apply to what happens in Vegas. David Meerman Scott recently wrote a good article about not deleting your content because it should live forever and this needs to apply to your crisis communications as well. As much [...]

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What The New Facebook Threaded Replies Means for Your Social Media Crisis Management

Set to roll out completely in July, but starting to make an appearance as we speak, are the Facebook threaded replies for fan pages. image credit: Social Fresh A cool concept in theory, being able to reply directly to individuals posting on posts can have many advantages. But what about the disadvantages? What about the [...]

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Is Your Staff Online Media Trained?

We’ve discussed why your entire team needs to be prepared and trained to handle the media in a crisis, even if only on a basic level. Though most people, when referring to media training, naturally think traditional media. But what about the Tweets that a reporter might “innocently” tweet out to your receptionist? What if [...]

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The 10 New Rules of Crisis Communications

It’s common knowledge: Social media and the way individuals use the Internet has changed the rules of the game when it comes to crisis management. – Tweet this now! It’s no longer about communicating your message to the public but rather communicating your message with your audience, in real-time and with wide-open eyes and ears. The [...]

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As Social Media Evolves, So Must Your Social Media Issues Management Plan

Everything about social media has evolved. Everything from your audience’s understanding of the power of their collective and individual voices, to the level of expectations that they have towards your brand in a crisis. It used to be that a simple “we’re here, we hear you and we’re sorry” was enough to stop an issue [...]

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Changing Technologies and Behaviours: The Social Media Imperative

Editor’s Note: I’m very pleased to be providing you with a guest post by Patrice Cloutier. Patrice specializes in emergency information and crisis communications, emergency management and business continuity. Crisis communications practitioners don’t have a choice: they must integrate social networks into their planning or risk having their response to any incident become totally irrelevant. – [...]

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