Melissa Agnes Crisis Management - Online Crisis Management Firm
Social Media Crisis Blog by Melissa Agnes
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I recently had the opportunity to test out a new Twitter monitoring tool called CrisisVu. As the name suggests, CrisisVu was developed with the aim of helping companies better monitor the discussions around their brand in a crisis. This web-based tool gives you real-time insights and a live view of what is being tweeted and [...]
I have this awesome Twitter friend, Jeffrey Bezore (who I absolutely recommend you follow, by the way!), who sends me so many interesting links, articles and real-time online crises and issues in-the-making. Yesterday, Jeffrey sent me a link to this excellent infographic on monitoring your online reputation. I thought it was so well-created that I [...]
Last week, while expressing the importance of monitoring, monitoring, monitoring your Facebook page, I mentioned the option of using a free monitoring tool called HyperAlerts. Since then, I’ve had many of you come back and ask me about this free monitoring tool, so I thought it would be a good one to review this month. [...]
Let me ask you a question: How often do you monitor your Facebook Fan page? If someone started writing comments to your fans from your fan page, pretending to be you and causing havoc, how long would it take you to notice? I ask because this exact situation recently happened to the brand “Just Jeans”, [...]
In yesterday’s post I identified the difference between a social media crisis and a social media issue, and as Jeff Haws, of Grizzard Communications Group, Inc., tweeted: “Spoiler: You’d prefer an issue.” Jeff is definitely right. But how can your social media monitors easily detect when an irritating and overwhelming social media attack is either a [...]
Social media monitoring is a hot topic and a must-do. Or maybe it’s a hot topic because it’s a must-do? Either way, there’s no denying, that’s what it is! When it comes to social media monitoring, the biggest questions on everyone’s mind seem to be: Will free tools be sufficient for my brand? What tools [...]
Editor’s Note: The following is a guest post by former student-athlete, Karen Freberg, who shares her experience with Universities’ social media monitoring, policies and restrictions. Athletic departments have taken an active role in not only engaging in social media promotional activities to increase their brand presence among their fans, but also to use it to [...]
Note from the editor: This is the first in an ongoing series where I will be reviewing the many different social media monitoring tools available to you, both free and paid, in order to help you choose the monitoring tools that are best targeted for your particular needs and objectives. To better understand why social [...]
Never before have we had such a direct and convenient way to monitor the infinite discussions that take place on the biggest and most used social media platform out there today! With 850 million users chatting, posting, sharing, commenting and potentially complaining, Facebook has upped their game and granted us non-restricted access to monitoring these [...]
Being a fabulous reader of my blog you understand the importance of being prepared with the right social media crisis plan. You know that the right crisis plan can save your brand from irreparable damage, as well as grant you the unique experience to turning an attack into a positive PR opportunity. But before you [...]