I recently had the opportunity to be interviewed for a California radio show with José Huitron of BIG Marketing Saturday. Within the interview José asks me some great questions about social media crisis management and what companies and organizations can and should do to begin to protect themselves with the right social media crisis plan.
Have a watch! This interview is packed with great tips and insights that you won’t want to miss!
Interview: Why Social Media Crisis Management is Critical to your Brand
Resources mentioned within the interview
My daily blog
Interested in receiving daily or weekly updates from my Social Media Crisis Management blog? Subscribe to my daily blog today – and receive your free copy of my special report, 6 Step Guide to Preparing Your Business for a Social Media Crisis.
The Social Media Crisis Academy
The SMCA is an online, all-inclusive training program that I’ve created for small to medium sized businesses. Within this four module training course you’ll learn the ins and outs of developing the right social media crisis plan for your company! Learn more about the SMCA by clicking here!
About José Huitron
Jose Huitron is the author of Vista Hispano, a blog providing insights into the trends and changing dynamics of the U.S. Hispanic market. He is a strong communicator and digital native with a keen eye into the cultural shifts that have forced today’s individuals, organizations, and brands to think outside-the-box. He is currently the founder of HUB 81, an integrated marketing and public relations consultancy, blending strategic capabilities with a passion for all things digital, multicultural, and creative.
Follow José on Twitter: @josehuitron
This girl is going to exert more and more influence as time go’s by ! Thanks for the info! At Social Media Heroes we tell all our clients about the importance of having a SMC Plan. The Social media agency’s that understand the importance of crises management now, will still be around later because guess who gets blamed when a crisis happens… that would be the marketing team, then your clients become your competitors clients no matter how good and likable your ceo or sales team are. Thanks
Jessie
Jessie!
Thanks for the great comment – and compliment!
There have been countless social media crises that have resulted due to a poorly devised social media marketing strategy or campaign – so you’re spot on there!
It’s a frightening thought to think of your now clients as your competitors’ clients – something worth preventing and protecting, along with your brand image, credibility and bottom line. A social media crisis plan should be at the TOP of every brand and organization’s to-do list, ideally before they begin to market on social media, but if not, then no time is too soon!
Thanks for taking the time to leave your thoughts, Jessie! And for watching my interview