United Breaks Guitars is a case study that I talk about often – as do many companies, organizations and speakers. It’s a case that shows the power of each individual person in the age of social media and is used in training courses and crisis preparation strategies all around the world. Dave Carroll, the guy behind United Breaks Guitars, shows us just how powerful one voice can be, and takes us behind the scenes of his experience with United Airlines back in 2008 in his new book: United Breaks Guitars: The Power of One Voice in the Age of Social Media.
But his book is more than just a behind the scenes look at the poor customer service experience Dave faced with United Airlines. United Breaks Guitars: The Power of One Voice in the Age of Social Media shows us the importance social media plays in the corporate world. Why every brand needs to be actively listening to the social chatter and engaging on social media as a regular part of their marketing and PR strategy. He shows you not only the relevance of social media in the business world, but the values and advantages it provides to your brand.
This book is moving, informative, inspirational and is a must-read for any and all businesses working in today’s world of social media.
Dave Carroll shares his insights on how businesses can protect themselves from social media crises
I had the incredible opportunity to speak to Dave directly about his new book, and he generously shared the lessons and messages he wants businesses to understand and be aware of, in order not to find themselves in a situation as United Airlines did. His message is powerful and one you definitely don’t want to miss!
Here’s my interview with Dave Carroll:
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This book is a must read for all businesses, consumers, customer service representatives and PR professionals
If you are a business owner, customer service representative or PR professional I absolutely recommend that you read Dave’s book! Below you will find links to purchasing this inspirational read. (The following are affiliate links)