I recently interviewed a friend of mine, Frederic Gonzalo, on a social media crisis he found himself faced with one unsuspecting Sunday morning back in March 2011, when he was VP of Marketing at Le Massif, a major ski resort in Quebec, Canada.
This story is filled with many valuable lessons and wise insight from Frederic, who experienced first hand what it means to deal with a social media crisis without being prepared with a social media crisis plan.
Download this free white paper and learn from both the mistakes and wise moves Le Massif made, as well as the lessons they learned and feel important to share with you.
A couple quotes from within this paper:
“The power of an apology – we realized it, and we also realized that it should have come earlier.” – Frederic Gonzalo
“That’s also something that people have to be ready for, that those things [crises] always happen on the day that the manager’s not around, or it’s the evening time or the weekend, so you have to sort of prepare to not be prepared, really.” – Frederic Gonzalo
I wanna hear from you!
Have you experienced a social media crisis of your own that you feel others can benefit and learn from? If so, leave me a comment below, or send me an email, and I’ll be happy to schedule a Skype meeting to see if we can’t get your story heard!