Learn how to protect your company, organization or clients from a social media crisis!
- Learn to detect a crisis as it’s happening
- Understand how your customers expect you to react and respond
- Respond on the right channels – the right way
- Optimize your response to be seen by a maximum amount of customers and prospects
- Leverage the powerful help of your happy customers and brand advocates
- Become known as the number one source of credible information on all things related to the crisis
- Brand yourself as being upfront, honest, transparent and human
- Position yourself as an invincible force within your market
- Don’t let your company fall victim to a social media attack, be prepared and able to turn a crisis into a positive PR opportunity!
“Recently we experienced an issue and we realized quickly that we had to do some online crisis management. We were lucky enough to book the time of Melissa, and so we were capable of using her talents. Fortunately enough we were capable of changing the spin of what we were already seeing come out on social media and get the facts out… There were no repercussions to the firm, our unit prices didn’t budge, the message was out, people were well informed… and in essence, we’ve come out of this now with our tenants in this particular building being that much more grateful for how we professionally addressed the situation and how we kept them informed. We’re very happy with the results that we had, and how we were capable of managing what could have potentially been a much larger issue. Thanks!”
-Dan Oana, VP-Leasing at BTB Reit
Who is this program for?
You’ve recently started your own business, or you’ve been at it for a while, and you’re looking into understanding what a social media crisis is, and how it could affect your business if you one day find yourself caught in the midst of one. You want to be prepared with the right strategy and plan, allowing yourself to sleep easy at night knowing that if it one day happens, you’re ready for it!
You work for a company and are responsible or involved in their online marketing campaigns and social media presence. You want to know what to do, how to do it and most importantly, how to save the day if the company ever finds itself hurled into the thrusts of a social media attack.
The Business Owner
You own a business, and you’ve spent countless hours and energy building your reputation and the relationship you share with your customers – and you have no intensions of losing everything you’ve worked hard to build just because of an unexpected social media crisis. You might not do it all yourself, but you know you need to understand it first before you hand it off to someone else to manage.
The PR Firm
You have clients and are responsible for upholding their reputation – both online and off. You’ve dealt with traditional media crises before, but these social media crises are new and popping up everywhere. You want to equip yourself and your staff to understand how to detect them, how to properly respond, and how to continue to protect your clients’ reputations in the event of an unforeseen social media attack.
The Social Media Consultant
You live and breath everything social media and your clients benefit explicitly from your passion. You are always reading and learning in order to stay current with this fast and ever-changing and progressing market, learning new tricks, trends and strategies all the time. You’re aware of the risks that social media presents and want to be able to offer your clients an additional service of being able to protect and guide them through a social media crisis, should they ever find themselves faced with one.