There are so many examples of companies who have found themselves under social media attack throughout the years – and so many more to come. Some have overcome their crises with flying colors, while others have failed miserably. In each case, however, there’s always a ton of great lessons to be learned that will help you strengthen your own social media crisis plan and internal communications.
If you’re looking for some great social media crisis case studies, then you’ve come to the right place! Below you’ll find a comprehensive list of social media crisis case studies to include within your research, or to use as lessons in order to strengthen your own company’s social media crisis management plan.
Find the category of social media crisis case study you’re looking for
Brands who have successfully overcome a social media crisis
Online Reputation Management
- Information Leakage: How To Deal With It
- Interview with SEO for crisis management expert, Colton Day
- Interview with DeLon on online reputation management and damaging online rumors
- Hip Hop artist, DeLon, and his fight against online rumors
Food industry brands who have faced a social media crisis
- Applebee’s Social Media Crisis
- KFC (Kentucky Fried Liver)
- Chick-Fil-A
- Starbucks
- Domino’s Pizza
- Fontaine Santé
- Lassonde
The Social Media Crisis Management Toolkit
Don’t just read about what others are doing to protect their brand from online threats, take action to protect your own brand – right now!
The Social Media Crisis Management Toolkit was designed to help you create the right social media crisis management plan for your small to medium sized business. Learn more by clicking here
Non-profit organizations who have faced a social media crisis
Interviews
- Discussion and Analysis on the Applebee’s and HMV Social Media Issues (Video)
- Interview with SEO for crisis management expert, Colton Day
- Interview with DeLon on online reputation management and damaging online rumors
- Chick-Fil-A (radio interview with Larry Fedoruk)
- Chick-Fil-A vs. Oreo controversies
- Le Massif
- Dave Carroll – United Breaks Guitars
- Taylor Guitars
Brands who have successfully helped the victims of someone else’s social media crisis
Examples of mistakes NOT to make (poor crisis communications examples)
- Social Media Monitoring: Don’t Get Caught With Your Pants Down Like “Just Jeans”!
- Bic For Her
- Chick-Fil-A
- Jay Townsend’s actions and non-apology
- The Penn State Scandal
- Brown’s Independent Bar
- Linkedin’s crisis fail
- Poor customer service is a big no-no!
Lessons worth learning
- DKNY: The Perfect Example of How to Avoid a Social Media Crisis
- What You Can Learn From Carnival Cruise’s Crisis Communications on Social Media
- The Power of Strong Negative Emotion in a Social Media Incident
- An Excellent Example of Twitter Use in Atlanta School Shooting
- Social Media Crisis Lesson from KFC: Stop Your Marketing Messages in a Crisis
- Francois Legault – Quebec Politician
- Starbucks: A Social Media Attack Can Arise When Least Expected
Interesting reads
- Hackers beware!
- How To Protect Yourself When Social Media Channels Become The Bully
- 2012 Olympic Games’ Social Media Guidelines: Did The IOC Taken it Too Far?
- Twitter Rotation Curation – Too Risky or Just Risky Enough?
For a complete list of all case studies on this blog
For one reason or another, not all case studies that get published to my blog get posted to this page. For a complete list of all case studies published to melissaagnescrisismanagement.com, see:
Category – Social Media Crisis Case Studies
