Social media crises have been happening left, right and centre to brands of all different types, industries and sizes – non-profit organizations not excluded.
We’ve seen organizations like Susan G. Komen fail under the pressure, while others such as The Red Cross excel and extinguish the sparks before they have the chance to turn into a fire. So what do these organizations do differently? How come some non-profits excel and others fail under the pressure of a social media attack?
The answer boils down to two main strategic elements that the organization either equips themselves with or doesn’t:
- A social media crisis plan
- The right social media crisis mentality
Free white paper geared for non-profit organizations
Below you’ll find a link to a free white paper that I’ve created specifically for non-profit organizations and their social media crisis plan. Within this white paper I highlight some different steps and strategies specifically targeted and veered for the non-profit community to protect themselves against social media crises.
Download this free white paper here:
Social Media Crisis Planning For Non-Profit Organizations
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