We’ve seen organizations like Susan G. Komen fail under the pressure, while others such as The Red Cross excel and extinguish the sparks before they have the chance to turn into a fire. So what do these organizations do differently? How come some non-profits excel and others fail under the pressure of a social media attack?
The answer boils down to two main strategic elements that the organization either equips themselves with or doesn’t:
- A social media crisis plan
- The right social media crisis mentality
Free white paper geared for non-profit organizations
Below you’ll find a link to a free white paper that I’ve created specifically for non-profit organizations and their social media crisis plan. Within this white paper I highlight some different steps and strategies specifically targeted and veered for the non-profit community to protect themselves against social media crises.
Download this free white paper here:
Social Media Crisis Planning For Non-Profit Organizations