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Social Media Crisis Blog by Melissa Agnes
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What do you do when you finish creating or updating your social media crisis plan? (and please don’t tell me you don’t have one yet!) Do you say “phew, it’s done!” and file it away for a rainy day? If so, you’re leaving yourself – and your company – open to a whole bunch of [...]
Last week, Twitter released a new app for creating and sharing short looping videos on the social network, called Vine. Many brands have begun to get creative with the app already, using it for marketing messages and brand engagement (check some out here). But in terms of crisis communications, think of what these 6 second [...]
Now this is a big question and although it depends on your company or organization, the following is a list of some must-haves when it comes to creating your social media crisis plan: The definitions of both a social media crisis and a social media issue These are two different types of online issues that [...]
As we saw yesterday, social media crises can get even more complex when you’re talking about global organizations. With many brands or branches around the globe comes a long list of questions, such as: Should we develop a social media crisis plan per brand, or one global document for all brands? How should we manage [...]
It’s been a few weeks since I did a Q&A Monday, so I thought I’d answer one of my fabulous reader’s questions for today’s post! This week’s question comes from reader, Miguel Lopez-Quesada: “I am very interested in multicountry & cross border social media crisis. How to handle issues which are in different stages of development [...]
It’s important to have a list of “Do’s” within your social media policy and your social media crisis plan. It’s equally important to have a list of “Do NOTs”. Why? Because often, listing the “Do NOTs” is much more direct and to the point than listing the Do’s – and when we’re talking about the [...]
Happy Halloween! In light of the festivity of the day, I thought I’d scare you a little. Boo! Just kidding! But I am going to let you in on 8 scary truths about social media crises. 8 ultimate reasons why your business or organization should be prepared and protected with a custom social media crisis communications [...]
This past weekend I went for my first 2 day hike in the White Mountains of New Hampshire. Myself, along with 7 other friends took two full days to hike to the top of Mount Adams, which stands at 5,793 feet (1,766 m) above sea level. The weather was beautiful, the challenge was exceptional and the view was [...]
June is just flying by! I hope you’re finding time to enjoy this beautiful weather! Out here in Montreal it’s scorching hot – and I’m loving it! With all the chaos that happens in a week, here are some hot social media crisis related topics that may have passed you by – but are definitely [...]
Social media crises have been happening left, right and centre to brands of all different types, industries and sizes – non-profit organizations not excluded. We’ve seen organizations like Susan G. Komen fail under the pressure, while others such as The Red Cross excel and extinguish the sparks before they have the chance to turn into [...]