Tag Archives | taylor guitars

This Week’s Hot Topics: The Crisis Show, Non-Profit Organizations and Social Media Crisis Planning

So this week was the premiere airing of The Crisis Show, and aside from the frustrating technical difficulties we experienced, we’ve really received some great feedback and support from all of you – Thank you! For those of you who missed it and want to attend next week, The Crisis Show airs every Wednesday at [...]

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Interview with Taylor Guitars: The Power of Real-Time Communication

Taylor Guitars is a happening brand! They make a great product, connect with their thousands of loyal fans on a personal and regular basis, and know the power behind a little creativity and a strong real-time communication strategy. I was lucky to have the opportunity to sit down with Chalise Zolezzi, Communications Manager over at [...]

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6 Ways to Help the Victims of Another Company’s Social Media Crisis

Note from the editor: This is the second part of a two-part series on helping the victims of another company’s social media crisis by providing them with a solution. The first part of this series talks about Bob Taylor, of Taylor Guitars, and how he increased his sales revenue by 25% after helping the victims [...]

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Helping the Victims of Another Company’s Social Media Crisis: How Taylor Guitars Increased their Sales Volume by 25%

Note from the editor: This is the first of a two-part series on helping the victims of another company’s social media crisis and providing them with a solution to their problem. Read the second part of this series here.  A crisis is a hectic time for everybody involved. But what about when you’re not involved? [...]

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