Melissa Agnes is a social media crisis manager, consultant and speaker. Discover what her colleagues and clients have to say about her:
Testimonial by Dan Oana, V.P. of BTB Reit:
“I could sum it up with one word (but I won’t) … Excellent!
We had a situation with a neighbouring property to one of ours. A contractor assumed that the building was falling and called in building inspectors. The city evacuated that building as well as the lower floors of our adjacent Office tower. The situation was blown well out of perspective and at first the media was reporting that there was a fire in our property, then it was reported that our building was falling and not the adjacent residential apartment. This building has as tenants a University as well as a music conservatory. The students of both were wildly tweeting their (wrong) interpretations of the situation.
We immediately called in Melissa and within half an hour our website was modified (by placing a window on our Home page), whereby our V.P. of Property Management would make ongoing updates by Tweeting the latest news, which we automatically re-tweeted his reports on our website.
Within an hour the media outlets were picking up our story, changed their reporting accordingly and got the opportunity to interview our Executives on the actions we were taking.
We are a public company and our Unit (stock) prices of our Real Estate Investment Trust (REIT) went unaffected during this period. Up until that point our firm had never Tweeted or monitored Tweets that referenced us.
Once all the dust had settled we received letters of thanks from several tenants for how we handled the situation, our Chairmen personally thanked our president and several key executive members and our other employees were impressed at the professional manner in which things were dealt with, to the point of giving our Operations staff an ovation at a company wrap up meeting.
Melissa was instrumental, yet behind the scenes throughout this ordeal. We previously did not have the competency to deal with this type of situation.
I highly recommend her.”
Testimonial by Dr. Catriona Wallace, Managing Director for Fifth Quadrant Pty Ltd:
“Fifth Quadrant is a Service Strategy Management Consultancy & Analyst organisation based in Sydney, Australia. We advise organisations on the design and implementation of Social Media strategy for customer service. A key component of this is the Risk Management process. We conducted a global search of experts in Social Media risk strategy and found Melissa Agnes. We then engaged Melissa as a consultant to work with us on designing a risk strategy for a large client. Melissa’s expertise was evident, her manner highly engaging and professional and she was a pleasure to work with. We will most certainly be engaging Melissa as a consultant in future.”
Testimonial by Jessie D’Aigle, President of Social Media Heroes:
“I am Jessie D’Aigle, founder of Social Media Heroes. We are a small team of social media specialists that offer various services to small & medium size businesses & non-profits. We call upon Melissa Agnes’ services as a consultant when our clients face a social media attack or crisis. Our clients like the idea of a specialized crisis team and Melissa has been a very reliable source for our services. She understands the unorthodox hours that are involved in our work. Clients are starting to understand the opportunities as well as the pending threats to their profit line as these social platforms gain in commercial influence. We look forward to working with Melissa in the future to offer a crisis plan to all our customers. Clients never plan to fail, they just fail to plan.
On a personal note, I see her enthusiasm and professionalism for this field making her a number 1 reference in social media crises for businesses.”