The fact is that mobile is the new… well, everything. From marketing to eCommerce, and yes, even your crisis plan needs to have a mobile component to it.
Don’t believe me?
Here are just a few stats to help you grasp the ever-growing potential of mobile:
- 75% of Americans admit to bringing their mobile phone to the washroom
- In only 1 year’s time, mobile is predicted to overtake desktop Internet usage
- Nearly half of Facebook’s 150 million daily visits come from a mobile device
- More people in the world have mobile devices than they have access to safe drinking water or electricity
- The average person spends 2.5 hours a day on their mobile devices
What does mobile mean for your crisis management and communications?
Simply put, it means a world of opportunity.
Consider this: If each and every one of your stakeholders owns a mobile device (which is highly probable) how can you utilize the distinct advantages of this reality in a crisis? Being set up with a mobile app, for example, would allow you to send push notifications, enable geo-targeting, send out real-time alerts of important updates and news, SMS potential, and a bunch more.
Start thinking mobile now: When incorporating mobile into your crisis management plan, analyze who your stakeholders are and what useful information or tool you can provide to them in a crisis AND on a daily basis. The best mobile strategy is one that will serve a valuable purpose in and out of a crisis. The more people who download and use your mobile app out of a crisis, will already have it and be familiar with it in a crisis.
If you want to get ahead and truly enable your team to be able to handle a crisis situation in today’s digital world, then start thinking mobile. It’s time to incorporate a mobile strategy into your crisis management and crisis communications plan.
Is your company or organization prepared with a crisis management plan that meets today’s digital standards and realities? If the answer is no, or that you aren’t sure, contact Melissa Agnes Crisis Management today.