Another week come and gone! This week I really focused on different aspects of dealing with those pesky negative comments we all face from time to time online. From negative criticism, to sockpuppeting and rumors that just won’t quit – I cover it all! Take a look at the great content you may have missed this week:
Social Media Monitoring Tools Reviewed: Twilert
This is the first in an on-going series where I will be reviewing a wide assortment of social media monitoring tools.
Twilert is one of my secret weapons for finding great content to share as well as for monitoring the social mentions of my chosen keywords. Find out how it may be equally beneficial for your company or organization!
How to Deal with Sockpuppets and Other Forms of Negative Criticism (Podcast)
Laura Howard, of Finding Bliss, interviews me on how to deal with sockpuppets and other forms of negative criticism and comments online. This interview is filled with great strategies and insight – I wouldn’t miss it if I were you!
When Should You Take Negative Criticism or Discussions Offline?
Not every negative comment you receive online is as cut-and-dry as “negative” vs. “unacceptable”. We all face those shades of grey and this post outlines when taking the discussion offline is your most beneficial strategy.
6 Steps to Correcting Online Rumors About Your Brand
Online rumors don’t necessarily mean that your company or organization is under social media attack. However, let a rumor go uncorrected long enough, or have it begin to pick up buzz and go viral, and it may just prove to be a little more difficult to overcome and regain control over. If you ever find yourself faced with this sort of situation, follow the 6 strategies outlined within this post.
This week’s video tip of the week
Dealing with Unacceptable Comments
This week’s video tip of the week outlines what unacceptable comments are and how your company or organization needs to deal with them.
Other great content from other great bloggers
Infographic: What Causes Social Media Crises, And How Do They Spread?
Infographic designed by Christian Faller
How to Exercise Your Crisis Management Team
Post by Chris MacArthur
This is a really thorough, well written post about using table-top exercises to better prepare your crisis team before a crisis. It’s a long one, but it’s worth the read!
Quickly Noted: Google Response Tools
Post by faceofthematter.com
I found this one at the end of last week, but I think it’s so useful that I decided to include it within this week’s roundup. This post is simply a list of the free Google tools that exist that can be very beneficial to an organization facing a natural disaster or crisis. This one is definitely for the bookmarks!
Introducing Listen, Engage, Respond: Crisis Communications in Real-Time
Chris Syme’s much anticipated ebook is not available for purchase on amazon. I’ve bought my copy and can’t wait to dive into it in the coming weeks! If you’d like to purchase a copy for yourself, follow the link – and definitely stay tuned for a review coming shortly!
Have you downloaded your copy of my special free report yet?
6 Step Guide to Preparing Your Business For a Social Media Crisis
Discover the 6 steps to preparing your business, your team and yourself for a social media crisis. This report is free and loaded with valuable content. Don’t miss out, download your copy now!
Thanks for stopping by this week and stay tuned for more great content coming your way next week! I thought I’d leave you with a great quote I found this week:
“You have exactly one life in which to do everything you’ll ever do. Act accordingly.”
- Colin Wright
Now go out there and have yourself a most fabulous weekend! Make it count 
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