Check out some of the great posts, videos and free white papers you may have missed this week…
There is Such Thing as Bad Publicity
For many years the saying “There’s no such thing as bad publicity” was in fact factual – enter social media! Social media and the crises that present themselves on it have changed the name of the game. Find out why this statement is no longer relevant, and how bad publicity can effect your business.
Lessons Shared from a Real-Live Social Media Crisis
I recently interviewed a friend of mine, Frederic Gonzalo, on a social media crisis he faced back in the spring of 2011, when he worked as VP of Marketing for one of the biggest tourist attractions in Montreal, Le Massif. Find out what lessons Frederic faced and what he feels important to share with YOU. This is a free White Paper download.
How to Respond to a Twitter Attack
Twitter attacks happen fast and take mere minutes to build up a less-than-controllable momentum. Find out how to respond to a Twitter attack if ever you find yourself in the unfortunate situation of being overwhelmed by one. This is a video post.
Tips to Building a Loyal Following
This week’s Video Tip of the Week provides you with three tips to building a loyal following – a very important pre-strategy to your social media crisis plan. Discover the benefits a loyal following offers your company, and how to put these 3 tips into daily action.
Video Tip of the Week: How to Build a Following – Easter Inspiration
This week’s Video Tip of the Week gives you 3 awesome tips to start building a loyal online following. I also offer you some festive inspiration to go out and start taking action right away!
Great Posts from Other Crisis Bloggers
Get Engaged and Boost your Crisis Management
By Erik Bernstein of Bernstein Crisis Management
This is a great, to-the-point post about taking simple measures to strengthen your crisis plan by getting active and being aware on social media, and what’s being said about your brand online.
Five Rules for Managing Twitter When a Crisis Strikes
By Jane Jordan-Meier for Mr. Media Training
I loved this post because it shines a light, not only on how to manage a Twitter attack, but the correlation between managing a Twitter attack and understanding the way we, as humans, spread and perceive information – and always have.
Have you downloaded my Free Special Report yet?
6 Step Guide to Preparing your Business for a Social Media Crisis
You can’t overcome or prevent a social media crisis without first establishing the right social media and crisis mindset for both yourself and your staff. This free report was written to help you do exactly that! Give yourself a strategic competitive edge by downloading this free special report now!
What was your favorite article of the week, and how did it help you grow and improve your business or online presence? (Note: it doesn’t have to be one you found here!) Share your links below!