This Week’s Hot Topics: Great Insight, Informative Videos, Free White Papers and More!

Check out some of the great posts, videos and free white papers you may have missed this week…

There is Such Thing as Bad Publicity
For many years the saying “There’s no such thing as bad publicity” was in fact factual – enter social media! Social media and the crises that present themselves on it have changed the name of the game. Find out why this statement is no longer relevant, and how bad publicity can effect your business.

Lessons Shared from a Real-Live Social Media Crisis
I recently interviewed a friend of mine, Frederic Gonzalo, on a social media crisis he faced back in the spring of 2011, when he worked as VP of Marketing for one of the biggest tourist attractions in Montreal, Le Massif. Find out what lessons Frederic faced and what he feels important to share with YOU. This is a free White Paper download.

How to Respond to a Twitter Attack
Twitter attacks happen fast and take mere minutes to build up a less-than-controllable momentum. Find out how to respond to a Twitter attack if ever you find yourself in the unfortunate situation of being overwhelmed by one. This is a video post.

Tips to Building a Loyal Following
This week’s Video Tip of the Week provides you with three tips to building a loyal following – a very important pre-strategy to your social media crisis plan. Discover the benefits a loyal following offers your company, and how to put these 3 tips into daily action.

Video Tip of the Week: How to Build a Following – Easter Inspiration
This week’s Video Tip of the Week gives you 3 awesome tips to start building a loyal online following. I also offer you some festive inspiration to go out and start taking action right away!

Great Posts from Other Crisis Bloggers

Get Engaged and Boost your Crisis Management
By Erik Bernstein of Bernstein Crisis Management
This is a great, to-the-point post about taking simple measures to strengthen your crisis plan by getting active and being aware on social media, and what’s being said about your brand online.

Five Rules for Managing Twitter When a Crisis Strikes
By Jane Jordan-Meier for Mr. Media Training
I loved this post because it shines a light, not only on how to manage a Twitter attack, but the correlation between managing a Twitter attack and understanding the way we, as humans, spread and perceive information – and always have.

Have you downloaded my Free Special Report yet?

6 Step Guide to Preparing your Business for a Social Media Crisis
You can’t overcome or prevent a social media crisis without first establishing the right social media and crisis mindset for both yourself and your staff. This free report was written to help you do exactly that! Give yourself a strategic competitive edge by downloading this free special report now!

Download this free report by clicking here!

What was your favorite article of the week, and how did it help you grow and improve your business or online presence? (Note: it doesn’t have to be one you found here!) Share your links below!

Enjoyed this post? Please share it!

About Melissa Agnes

Melissa Agnes, president of Melissa Agnes Crisis Management, is a specialist in social media crises and online reputation management.

From evaluating the risk that social media and the Internet present to your organization, to developing a comprehensive social media and online crisis management and communications plan, Melissa offers an array of well-rounded services enabling organizations to empower themselves and their team when it comes to the prevention, detection and management of online crisis situations.

Melissa writes a daily blog on the subject of online crisis management and invites you to connect with her on Twitter and Linkedin.

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6 Responses to This Week’s Hot Topics: Great Insight, Informative Videos, Free White Papers and More!

  1. Shalu Sharma April 14, 2012 at 8:14 am #

    Twitter attack, believe it or not it does happen. I used to get some weird replies so I had to de-friend that person and ignore him. That you for these great tips on social media.

    • Melissa Agnes April 15, 2012 at 6:34 pm #

      Hi Shalu,

      Im glad you enjoyed the post :) Sometimes we do get some fishy things on Twitter, and most of the time (at least in my case) it ends up being spam… which is so annoying. But Twitter attacks are most definitely real – you’re definitely right about that!

      Thank you for stopping by and taking the time to leave your comment! :)

  2. Shalu Sharma April 15, 2012 at 6:38 pm #

    Indeed Melissa. Lets not forget Facebook as well. You will be surprised how many people you don’t know wants to become your friend. Later on then they will target you with ads.

    • Melissa Agnes April 15, 2012 at 6:40 pm #

      Yes you’re right Shalu! I get quite annoyed with those spammers! But in these case, it’s best to ignore them and just move past the annoyances. Tuesday I will be posting another vlog post that talks all about responding to Facebook attacks!

      Hope to see you here on Tuesday! :)

      Enjoy your evening!

  3. Shalu Sharma April 15, 2012 at 7:08 pm #

    Sure I will Melissa. Thanks for that, will check it out for sure.

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