Spring is in the air and from what many of you have been telling me, you feel inspired and rejuvenated! Well, I have to say that me too!
So while you enjoy your first Friday of spring 2012, take a look at some of the great content that got published this week on social media crises, by both myself and another fabulous crisis blogger!
Take a look at what you might have missed this week:
How To Empower Your Employees For a Social Media Crisis
“Every employee is a public relations representative and crisis manager for your organization, whether you want them to be or not.” – Jonathan Bernstein. Although scary, this statement couldn’t be any closer to the truth. That said, read this post to discover how to prepare and empower your employees to handle a social media crisis properly.
How The New Facebook Interest Lists Will Help With Your Social Media Monitoring
Interest Lists are a new Facebook feature that, when used properly, will grant you exclusive social media monitoring access that you’ve never before been privileged to. They will also help you position yourself as a thought-leader within your organization. Find out how by reading this post!
Today’s Challenge: Use Spring As Inspiration To Build Your Network
Building a loyal following is a key pre-strategy for any social media crisis plan. Within this post I motivate you to use spring as your inspiration to connect with your customers and fans on a more personal level. Go ahead, check it out and start strengthening those relationships!
Domino’s Pizza: A Look At the Timelessness of A Social Media Crisis Plan
A solid social media crisis plan is timeless. In order to fully understand the complexity of this, come along with me as I analyze one of my favorite crises of all times, the one Domino’s Pizza faced back in 2009. Within this profound case study, you’ll discover some great strategies that will help strengthen your own social media crisis plan.
Another must read:
Crisis Management from the Marine Corps
Erik Bernstein, of Bernstein Crisis Management Inc., gives us with a stellar example of a brilliant crisis response by none other than the U.S. Marine Corps. This post is complete with some great communication strategies that you’ll want to incorporate into your own crisis response.
Have you downloaded my Free Special Report?
If you’re looking for a step by step guide to get your entire team in the right crisis mindset, you won’t want to miss this special free report I wrote just for you! It’s called the 6 Step Guide to Preparing Your Business For a Social Media Crisis and it’s jam packed with great techniques and strategies that you won’t want to miss! It’s designed to get you started by putting your company on the right path to protecting your business from a social media crisis.
Download this Free Special Report here!
So that’s it for this beautiful first week of spring. Stay tuned next week, because I’ve got tons of great new content coming your way!
What was the best content you read or published this week? Any topic – I’m up for a great read so feel free to share some links below!
Crisis management from the marine corps, wow! I think I’m up-to-date as far as the others, but hadn’t seen the marine corps one, am anxious to read that.
Thanks for sharing, Melissa!
Pleasure! It’s a short and sweet post – with tons of hidden strategies if you read between the lines. Let me know what you think of the Marine Corps response.
Have yourself a Spring-Sational day Morgan!!