It’s the end of June already, and time for another weekly round-up! Take a look at the hot social media crisis related topics that got published this week!
5 Lessons from Penn State’s Social Media Crisis Communications Fail
Through out the entire Sandusky scandal, we’ve watched Penn State fail in every single aspect of their social media crisis communications. This post analyzes their non-actions with the aim of helping you better protect your own company or organization – by not repeating Penn State’s mistakes!
Interview: Why Social Media Crisis Management is Critical To Your Brand
Within this post is my interview with José Huitron, of BIG Marketing Saturday, and tons of great tips, insights and resources to help your company or organization develop a targeted social media crisis management plan!
Your Social Media Account Has Been Hacked. Now What?
This post is one that may come in handy one day – although I hope that it never has to! Find out what you can do to protect yourself and your social media accounts from being hacked, as well as what to do if ever you find yourself in such an unfortunate situation.
Take a Cue from Browns: How NOT to Respond a Social Media Crisis
With over 82,000 boycotting Facebook users, #BoycottBrowns trending on Twitter and continents of people shocked and bewildered, this little corner bar in Coventry, England, sure knows how to start a social media crisis onto themselves – with no idea of how to respond to it once it’s gone viral. This is a great example of what NOT to do, if ever you find yourself faced with responding to a social media crisis!
The Crisis Show
The Crisis Show – Episode 3
The Crisis Show had it’s third live airing this past Wednesday. If you were unable to attend, be sure to watch the playback here!
More great posts by more great crisis and PR professionals
Should You Really Communicate Immediately in a Crisis?
Post by Mr. Media Training
This is an excellent question – one that yours truly was invited to answer! When should you communicate immediately in a crisis, and when should you wait and monitor a bit before releasing your statement? Find out in this post!
Crisis in One Culture May Be Common Place in Another
Guest post by Tony Jaques on Bernstein Crisis Management Blog
This is a great case study on how a crisis for one culture would have simply been common place for another. It’s interesting – and depending on where you live in the world, you may have different feelings towards the situation!
McDonald’s Transparency Over Burger Photo Shoot Raises Questions
Post by Gerald Baron
This is a great post that uses McDonald’s new truth campaign to look at the general sentiment for brands who attempt transparency and honesty. Even for a brand like McDonalds, who takes a lot of heat, how does the transparent route tend to pan out?
Penn State University Football Social Media And Crisis Management Lessons Learned
Post by David Meerman Scott
David Meerman Scott, the master of real-time communications wrote an excellent article after interviewing Kelly Burns, a former social media marketer for Penn State University. Within this post, Scott highlights the major communication fails made by Penn State throughout the Sandusky scandal. It’s an excellent read!
Have you downloaded my hot free report yet?
6 Step Guide to Preparing Your Business for a Social Media Crisis
Discover the 6 steps to preparing your business, your team and yourself for a social media crisis. This report is free and loaded with valuable content. Don’t miss out, download your copy now!
Thanks, once again, for visiting and reading this week! Next week I’ll be starting the month of July off with some more hot social media crisis related topics! Have yourself a wonderful weekend, and I look forward to sharing some more great content with you next week!