Find out what’s hot as far as social media crisis related topics this week!
The Role SEO Plays in your Social Media Crisis Plan
You can respond to a crisis until you’re blue in the face, but unless you optimize your response to be found by a maximum number of viewers, it won’t do your organization any good. Discover how to use the search engines to your advantage in a crisis.
How to Regain Control in a Social Media Crisis
Loss of control is one of the most stressful aspects of a social media crisis. In order to regain complete control, you need to focus on the areas where you always have control. Discover which areas are always within your control and how to use them to your brand’s advantage.
Your Quick Guide to Using Social Media in a Crisis
This is one for your bookmarks! A down and dirty guide explaining how to leverage each social media platform in a social media crisis.
FAQ Your Way Through a Social Media Crisis
Your FAQ plays an extremely important role within your social media crisis plan. Discover the best practices for utilizing a targeted FAQ to help you regain control and make you the go-to resource for all crisis-related inquiries.
This Week’s Video Tip of the Week
How to Prepare for a Social Media Crisis (Video)
Discover the 6 things you should be doing RIGHT NOW in order to prepare your organization for what it takes to properly respond to a social media crisis.
Absolute must-listen-to
Jane Jordan on Managing Media Through a Crisis (podcast)
If you take one thing away from this post this week, it should be this podcast interview with Jane Jordan Meier by the American Management Association. Within this interview Jane speaks about the social media aspect of crises and elaborates on some key strategies and must-do’s when faced with one. This is a must-listen-to podcast!
Must-reads by other crisis and media-related experts
Baseball Gives Lesson in Crisis Management
Post by CrisisManagementBook.com
A look at how people naturally “default to type” in a crisis, and how being prepared with a crisis plan can save you from making irreparable mistakes.
French Retailer La Redoute Turns a Naked Man Faux Pas Into More Site Traffic
Post by InternetRetailer.com
This is a great case study about something I talk about often: turning a negative social media crisis into a positive PR opportunity. Discover how La Refonte managed to do this brilliantly!
Should You Delete Offensive (But Newsworthy) Tweets?
Post by MrMediaTraining.com
A look at the not-so-brilliant Twitter decisions Richard Grenell, a national security and foreign policy spokesman for the Romney campaign in the U.S, has made – and what he has to say about them.
Download my popular free report!
The 6 Step Guide to Preparing your Business for a Social Media Crisis
Discover the secrets to preparing your business for a social media crisis. Download my free special report now!
I wanna hear from you!
Are there any social media crisis related topics or areas where you find your organization is having difficulty? I want to provide you with content targeted to your specific needs and objectives. Help me do this by sharing your experiences, questions and suggestions with me below!
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