This week has been insanely busy and equally as fabulous – I hope it’s been the same for you! But it’s Friday today, which means a round-up of some of the awesome social media crisis related content that got published this week. Here’s what you may have missed:
How Often Should You Revise Your Social Media Crisis Plan?
Your social media crisis plan is not something that you should develop once and then file away to be pulled out on some distant, rainy day. It’s an important part of your marketing and PR strategy and therefore needs to be revised and practiced regularly. Find out how often and under what circumstances you should be revising your social media crisis plan.
How to Respond to a YouTube Attack
Part three in our “How to Respond” vlog series is YouTube. A YouTube attack is a scary thing that has the tendency to go from 0 to viral in no time. Find out how your organization can detect a YouTube attack and the best strategies and practices to responding to one.
How Soon Should You Respond to a Social Media Crisis?
How soon is too soon, and how late is too late? It’s a fine – but very important – line. You’ll discover the answers within this post!
Social Media Crisis Management – The Starter’s Toolkit
I’m really excited about this one! I’ve created a Starter’s Toolkit for any business or organization who is serious and committed to protecting themselves from social media crises, but who may not know where or how to begin. This Toolkit will take you through the initial stages of setting up your crisis team, learning the steps to responding to a social media crisis and much more!
This week’s video tip of the week
Your Internal Communication Platform
Find out how being set up with an internal communications platform before you find yourself faced with a social media crisis is so important to your organization’s quick recovery. Plus, discover some strategic features to make sure to include within your company’s internal communications platform, as well as my own personal recommendation!
Some other hot social media crisis related articles
The Speed of a Crisis: 9.5 Seconds
Post by GroundFloorMedia.com
This is a great, to the point post that explores society’s attention span and the way we respond to crises today – using JetBlue as a great example.
Listening for a Crisis
Posted on Bernstein Crisis Management blog – Written by Chris Syme
As you know, I’m a big fan of social media monitoring (without it you wouldn’t be able to detect a crisis in the rise). This post explores the different monitoring tools available to you, both free and paid.
An Easy Tip to Help You Deliver Short, Powerful Answers
Post by MrMediaTraining.com
The shorter and more focused and targeted your answers, the better. Within this post, Brad Phillips introduces a handy exercise to help you keep your message and answers clear, concise and to the point.
A Social Media Crisis Plan. Yes, You Need One
Post by V3 Integrated Marketing
This is one of the better, and most thorough posts I’ve come across lately. It talks about your social media crisis plan, how to best respond to a crisis and the different social media platforms available to you. It’s a great, thorough read.
Have you downloaded your free special report yet?
6 Step Guide to Preparing Your Business for a Social Media Crisis
Discover how to prepare your company and team for a social media crisis with my free popular report: The 6 Step Guide to Preparing Your Business For a Social Media Crisis. Download this popular report right now!
What is the best piece of content you’ve read, written or shared this week? Share your links in the comments section below!
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