The Fail Trail: Infographic on 3 High-Profile Social Media Crises

I recently came across the below infographic on The Wall Blog, titled “The Fail Trail”. It’s a really interesting visual on three high-profile brands who have experienced social media crises, Nestlé, Dominos and United Airlines. The infographic details how each brand handled their crisis and the cause and effect of their actions. Check it out!

fail-trail-infographic

This infographic was created by SDL

photo by: kimdokhac

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About Melissa Agnes

Melissa Agnes, president of Melissa Agnes Crisis Management, is a specialist in social media crises and online reputation management.

From evaluating the risk that social media and the Internet present to your organization, to developing a comprehensive social media and online crisis management and communications plan, Melissa offers an array of well-rounded services enabling organizations to empower themselves and their team when it comes to the prevention, detection and management of online crisis situations.

Melissa writes a daily blog on the subject of online crisis management and invites you to connect with her on Twitter and Linkedin.

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