I’m very pleased to be announcing that I will be co-hosting a webinar for the highly acclaimed Media Skills Academy, with the very talented Jane Jordan-Meier, in May!
This upcoming webinar series on “How to Manage and Survive a Crisis in the Digital Age”, is one you absolutely won’t want to miss!
The entire webinar series is spread out over a 5 week period, where each week high profile and experienced crisis managers will elaborate on different aspects of how to successfully manage a digital crisis, in this day and age of real-time and two-way communications.
Here are the dates, times and titles of each of the 5 webinars:
April 17th: How the media report a crisis, hosted by Jane Jordan-Meier
April 24th: Who should speak for your company when a crisis hits, co-hosted by Rich Klein
May 1st: The role of the front line in a crisis – keys to your success, hosted by Jane Jordan-Meier
May 8th: The difference between a social media crisis and a social media issue and how to avoid a horror story, co-hosted by yours truly
May 15th: Engagement rules in an online crisis, hosted by Jane Jordan-Meier
Times: 10:00am – 11:00am PST / 1:00pm – 2:00pm EST
Every Wednesdays for 5 weeks
The hosts of this webinar series
Author of the highly-reviewed book, The Four Highly Effective Stages of Crisis Management, Jane is the Founder & CEO of The Media Skills Academy. She brings over 25 years’ experience in corporate communications, pubic relations and crisis management, with a wide variety of industries in Australasia and North America.
A former reporter and editor, Rich is president of Rich Klein Crisis Management. He has 30 years of experience in journalism and public relations. Today, he advises companies, colleges, law firms and non-profits on crisis-related issues, including messaging, media training and rebuilding reputation. Rich is also the founder and host of The Crisis Show.
Titled “The rising star of online and social media crisis management”, Melissa is president of Melissa Agnes Crisis Management, and a specialist in social media crises and online reputation management. Having worked with global organizations, non-profits, government agencies, public and private companies and more, on the prevention, detection and management of online and social media crises, Melissa has fast made a name for herself in the industry of digital crisis management and communications.
More on each webinar
April 17: How The Media Report A Crisis
Jane Jordan-Meier will take you through the four highly predictable patterns of how the media report a crisis – and what this means for you when managing a crisis in the digital age. Join Jane, author and crisis coach, for an analysis of trends in news reporting, in both social and mainstream media, and uncover the secrets to managing each stage.
What you’ll take-away: You’ll learn the characteristics of each stage of a digital crisis, along with critical actions to take.
April 24: Who Speaks for the Company When A Crisis Hits?
Rich Klein, host of The Crisis Show, will examine the factors you need to consider when determining the appropriate spokesperson in a crisis. Through case studies, Rich will explain why some executives were successful in representing their company and why others actually harmed corporate reputation further by their actions and words. He will also discuss best practices and protocols for your spokespeople and what really works today.
What you’ll take-away: Rich will help arm you with the capability of, and confidence in, making the best spokesperson choice – because each crisis scenario may have a different answer.
May 1: The Role of the Front Line in a Crisis – Keys to your Success
Jane Jordan-Meier will provide you with an in-depth and very practical look at the role of the front-line and why they are the key to your success in a crisis. Who are they? What’s their role? How to balance the front-line with CEO and content experts?
What you’ll take-away: You’ll walk away with new insights into the very critical “emotional” heart of your organization in a crisis.
May 8: What is An On-Line Crisis and How to Avoid a Horror story?
Melissa Agnes, president of Melissa Agnes Crisis Management, will analyze the difference between an online issue and an online crisis and what you can do to avoid a misdiagnosis that will trigger a full-blown crisis. Melissa will elaborate on the 3 determining factors in identifying the differences.
What you’ll take-away: You will discover how to handle typical social media problems so that they don’t develop into a horror story — and better yet, so that they work to your advantage in developing life-long brand advocates and bettering your brand’s online reputation. You will learn practical tips, some rules and walk away with a new set of tools.
May 15: Engagement Rules!
Hear best practices and learn the new rules and tools for monitoring and engagement. Understand what to tweet and when in a crisis, best language to use when and much more. In this last of our five-part series, Jane Jordan-Meier will sum-up all the tips and techniques elaborated on within each individual webinar.
What you’ll take-away: You will walk away with new insights (and have confirmed some of your own approaches and rules) as well as a whole new set of practical tools for effectively managing a crisis in the digital age.
Cost of webinar series
Each webinar registration fee: $129 USD
Register to all 5 webinars for $499 USD (that’s a savings of $146!)
Note: After each webinar, a recording of the webinar will be sent to all registrants via email. This means that if one or more of the webinars conflict with your schedule, you won’t miss out on any of the valuable content shared within the live event.
When registering for this webinar, be sure to choose “Melissa Agnes” from the drop-down of “how did you hear about us”. We want to monitor and track where registrants are coming from, as well as I will make a small percentage of sales that come from my network, as a contribution to my time in preparing for and co-hosting the 4th webinar event.